[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.virgo-plus.cz\/online-streamingove-sluzby-celi-evropskem-zakonu-triceti-procent\/#Article","mainEntityOfPage":"https:\/\/www.virgo-plus.cz\/online-streamingove-sluzby-celi-evropskem-zakonu-triceti-procent\/","headline":"Online streamingov\u00e9 slu\u017eby \u010del\u00ed evropsk\u00e9m \u201ez\u00e1konu t\u0159iceti procent\u201c","name":"Online streamingov\u00e9 slu\u017eby \u010del\u00ed evropsk\u00e9m \u201ez\u00e1konu t\u0159iceti procent\u201c","description":"Stejn\u011b jako v p\u0159\u00edpad\u011b takzvan\u00e9 Netflix kv\u00f3ty budou muset streamingov\u00e9 slu\u017eby financovat evropsk\u00e9 televizn\u00ed seri\u00e1ly a filmy, bu\u010f p\u0159\u00edm\u00fdm zad\u00e1n\u00edm obsahu, nebo p\u0159isp\u011bn\u00edm do n\u00e1rodn\u00edch filmov\u00fdch fond\u016f, a to za podm\u00ednek stru\u010dn\u00e9 dohody o pravidlech vys\u00edl\u00e1n\u00ed v EU, p\u0159ijat\u00e9 z\u00e1konod\u00e1rci. Poslanci Evropsk\u00e9ho parlamentu a Rada ministr\u016f, kte\u0159\u00ed jsou zodpov\u011bdn\u00ed za<!--hoot-read-more-quicktag-->","datePublished":"2023-05-11","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.virgo-plus.cz\/author\/#Person","name":"","url":"https:\/\/www.virgo-plus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"virgo-plus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.virgo-plus.cz\/wp-content\/uploads\/img_a314450_w2555_t1525335218.jpg","url":"https:\/\/www.virgo-plus.cz\/wp-content\/uploads\/img_a314450_w2555_t1525335218.jpg","height":0,"width":0},"url":"https:\/\/www.virgo-plus.cz\/online-streamingove-sluzby-celi-evropskem-zakonu-triceti-procent\/","wordCount":362,"articleBody":"Stejn\u011b jako v p\u0159\u00edpad\u011b takzvan\u00e9 Netflix kv\u00f3ty budou muset streamingov\u00e9 slu\u017eby financovat evropsk\u00e9 televizn\u00ed seri\u00e1ly a filmy, bu\u010f p\u0159\u00edm\u00fdm zad\u00e1n\u00edm obsahu, nebo p\u0159isp\u011bn\u00edm do n\u00e1rodn\u00edch filmov\u00fdch fond\u016f, a to za podm\u00ednek stru\u010dn\u00e9 dohody o pravidlech vys\u00edl\u00e1n\u00ed v EU, p\u0159ijat\u00e9 z\u00e1konod\u00e1rci. Poslanci Evropsk\u00e9ho parlamentu a Rada ministr\u016f, kte\u0159\u00ed jsou zodpov\u011bdn\u00ed za schv\u00e1len\u00ed z\u00e1kona, uzav\u0159eli dohodu o kone\u010dn\u00e9 podob\u011b sm\u011brnice o audiovizu\u00e1ln\u00edch slu\u017eb\u00e1ch, kter\u00e1 p\u0159edstavuje pr\u016flom v legislativn\u00edm procesu. Z\u00e1kon spad\u00e1 do dlouh\u00e9 tradice z\u00e1konod\u00e1rc\u016f EU, kte\u0159\u00ed chr\u00e1n\u00ed evropskou filmovou a divadeln\u00ed tvorbu p\u0159ed z\u00e1sahy Hollywoodu a americk\u00fdch online a televizn\u00edch show.Z\u00e1bavn\u011bpr\u016fmyslov\u00e9 skupiny kritizovaly kulturn\u00ed kv\u00f3ty jako \u201ezastaral\u00e9\u201c a \u201ekontraproduktivn\u00ed\u201c, ale p\u0159i\u0161ly o argument proti evropsk\u00fdm politik\u016fm, kte\u0159\u00ed je pova\u017euj\u00ed za z\u00e1sadn\u00ed pro ochranu m\u00edstn\u00edch jazyk\u016f a kultury. P\u016fvodn\u00ed n\u00e1vrh Evropsk\u00e9 komise po\u017eadoval Netflix kv\u00f3tu ve v\u00fd\u0161i 20 %, ale poslanci Evropsk\u00e9ho parlamentu uvedli, \u017ee toto procento nen\u00ed dosta\u010duj\u00edc\u00ed. \u010clenov\u00e9 Evropsk\u00e9ho parlamentu tvrd\u00ed, \u017ee d\u00edky z\u00e1konu budou pro spole\u010dnosti, jako je Netflix, platit stejn\u00e1 pravidla, jako pro tradi\u010dn\u00ed televizn\u00ed kan\u00e1ly, a to nejen co se t\u00fd\u010de evropsk\u00e9ho obsahu, ale tak\u00e9 limit\u016f pro reklamy a product placement.Webov\u00e9 str\u00e1nky pro sd\u00edlen\u00ed videa, jako jsou Google a Facebook, budou rovn\u011b\u017e muset vynalo\u017eit v\u011bt\u0161\u00ed \u00fasil\u00ed, aby omezily obsah podn\u011bcuj\u00edc\u00ed n\u00e1sil\u00ed, nen\u00e1vist a terorismus. Podle z\u00e1kona mus\u00ed platformy vytvo\u0159it \u201etransparentn\u00ed, snadno pou\u017eiteln\u00fd a \u00fa\u010dinn\u00fd mechanismus\u201c, kter\u00fd u\u017eivatel\u016fm umo\u017en\u00ed ohl\u00e1\u0161en\u00ed nen\u00e1vistn\u00e9ho obsahu. Evropsk\u00e1 unie tak\u00e9 zakazuje product placement t\u00fdkaj\u00edc\u00ed se d\u011btsk\u00fdch program\u016f, a\u010dkoli \u010dlensk\u00e9 st\u00e1ty mohou samy rozhodnout, zda cht\u011bj\u00ed zak\u00e1zat korpor\u00e1tn\u00ed sponzoring televizn\u00edch po\u0159ad\u016f pro osoby mlad\u0161\u00ed 18 let. Tv\u016frc\u016fm reklamy bude vyhrazeno pouze 20 % hlavn\u00edho vys\u00edlac\u00edho \u010dasu, tedy od \u0161esti hodin ve\u010der do p\u016flnoci.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online streamingov\u00e9 slu\u017eby \u010del\u00ed evropsk\u00e9m \u201ez\u00e1konu t\u0159iceti procent\u201c","item":"https:\/\/www.virgo-plus.cz\/online-streamingove-sluzby-celi-evropskem-zakonu-triceti-procent\/#breadcrumbitem"}]}]